Elvis Blogs - Elvis McNeely

Well, it seems Google got things right this time around. On November 6th the algo went in favor for cameraprices.com. Finally some justice. It just goes to show that even big and well respected companies do things wrong.

I have no proof of this but I have a gut feeling that the algo change done in July was to kill two birds with one stone. One, to truly work on "better user experience" and, two pocket some extra dough to make up for their lawsuit.

Did I mention yet that on a quarterly basis Google pulls in 62mil USD just from Adwords? I am not sure if that is counting only the US or globally. Just for my case cameraprices.com keyword cpc went up from average of .30 cents to $10 per click. I had over 3000 active keywords, meaning they needed to be managed twice a week or possibly more. All together there were 40k keywords.

Just for the cameraprices.com account, if I would have decided to advertise just 10% of the top keywords that have the highest ROI, and generate 100 clicks a day, I would have spent $300,000 per day (.1x3000x$10x100). That is for one user. So you see Google could have easily made up for their loss to the law suit. Let's just see how much they make from Adwords on the next report. My guess is they will make an additional 40mil USD for 3rd quarter on top of the 60mil USD they normally make.

If I am right, all those Google reps I talked to and even the supervisors, owe us an apology for flat out lying to us. And, just because they are doing what their boss says doesn't excuse them from lying to Adwords' clients. Just about every time I called during this 3rd quarter I mentioned this theory and also stated that this algo thing will be fixed by Jan 2007 (sooner than I thought).

And, always, when I asked, "OK, you want to create a better user experience and make us with low landing page quality pay more, a lot more, per click for our ad? Why does Google still allow me to advertise a site if it really has poor quality AND hurts Google's goals of creating a better user experience? Doesn't the idea of letting me advertise a poor landing page contradict Google's goal of 'better user experience'? I mean, just don't let me advertise!" - Always lead to the same answer. "The choice is yours to use our service. And, since your keywords have cpc's then maybe our service isn't for you.".

Isn't that just like saying, "Hey, this car is only worth $1000 but if you want to pay me $10k then I won't refuse."? I mean, something is seriously wrong here. Where is Google's conscience?